n today’s fast-paced, tech-driven world, it’s easy to get caught up in the excitement of automation, artificial intelligence, and cutting-edge tools. For those of us who love the efficiency that technology brings, the temptation to rely solely on these innovations can be hard to resist. However, there’s still incredible value in some old school tactics that have stood the test of time—particularly when it comes to building personal connections.

The Power of Face-to-Face Interactions

The world has become increasingly digital, and many of our interactions happen through email, Zoom, or social media. While these tools are convenient, they often lack the warmth and connection that in-person meetings can provide. Let’s face it, a warm smile and handshake can do what no email ever will—make a lasting impression.

Just recently, a small but telling event in our office underscored this point. A representative from a prospective vendor walked through our door, not with just a pitch deck or a website link, but with cookies and a request for an in-person meeting. This personal approach didn’t just get her a meeting—it created a bond, an opportunity to build trust that’s difficult to achieve through digital means alone.

A few weeks later, that same vendor replaced another provider that had grown distant over time. All because she took the time to make a personal connection. Would that have happened over email? Likely not.

Why Personal Connections Still Matter

The story above is a perfect reminder that no matter how advanced technology gets, businesses—and relationships—are still about people. Here’s why “old school” methods like face-to-face meetings can still make a big impact:

1. Building Trust: In-person interactions create an immediate sense of connection and trust. People are more likely to remember you when they meet you face-to-face, and that can lead to more opportunities and stronger business relationships.
2. Demonstrating Effort: Taking the time to meet in person shows a level of dedication that an email or Zoom call just can’t replicate. It says, “I’m invested in this relationship.”
3. Standing Out: In an age when most business is conducted through screens, showing up in person helps you stand out from the crowd. It’s unexpected and memorable—two qualities that can give you an edge in a competitive job market or business landscape.

Blending Technology with Traditional Methods

This isn’t to say that technology should be ignored. In fact, when you blend the efficiency of modern tools with time-tested, personal approaches, the results can be even more powerful. Use technology for what it’s best at—automation, streamlining processes, and increasing your reach. But when it comes to building relationships, whether with clients, colleagues, or hiring managers, don’t forget the power of face-to-face communication.

For instance, a quick follow-up email after an in-person meeting can help solidify the connection. Leveraging tools like customer relationship management (CRM) software can help you keep track of those connections and nurture them over time. But, as we’ve seen, the human touch can sometimes open doors that even the most polished email can’t.

What Old School Tactics Can You Start Using Today?

If you’re someone who has relied heavily on technology, it might be time to revisit some tried-and-true methods for building relationships:

• In-Person Meetings: Whenever possible, request an in-person meeting instead of a phone call or video conference. If that’s not feasible, consider visiting your client’s office to drop off a small gift or introduce yourself in person.
• Handwritten Notes: A thank-you note after an interview, client meeting, or business pitch can go a long way in making a lasting impression.
• Networking Events: Attend local industry events and conferences to meet people in your field. The personal connections you make can lead to long-term business relationships and new opportunities.
• Face-to-Face Interviewing: While video interviews are becoming more popular, meeting candidates in person allows recruiters and hiring managers to get a better sense of a candidate’s interpersonal skills and fit for the company culture.

Work with Top Recruiters Who Understand the Value of Personal Connections

At Murray Resources, we understand the importance of blending modern technology with the time-tested power of personal connections. Whether you’re searching for the right candidate or looking for your next job opportunity, we’re here to help you navigate the process and make the connections that matter most.

Take a look at our current job openings or contact us today to get started.