People are your most important asset and at the core of what you do. And yet, your biggest recruiting tool for them – your career website – hasn’t been updated in 10 years beyond new job postings. Sound familiar? If it does, there’s good news. Simply follow these tips for improving your career website and putting it back to work for you:

#1: Don’t hide job postings.

As one of the leading staffing services firms in Houston, TX, Murray Resources knows when a candidate goes to your career website, it’s most likely to look for job openings. Don’t make it hard for them to find listings. Put jobs front and center, not hidden under About Us or some other section. A good rule of thumb is that job seekers should be able to find your openings with one click.

#2: Use your career website to build a talent pipeline.

Your career website isn’t just a medium for broadcasting job openings. It’s also a tool you can put to use to build up a talent pipeline. That means if a job candidate doesn’t find an opening that’s a good fit, provide them with an option to submit their resume and a cover letter anyway. That way, you can create a bank of talent you can tap into as positions open up within your company.

#3: Make your site dynamic.

Beyond simply explaining your company’s corporate vision and mission, infuse some personality into your career site. Add a blog authored by employees with a focus on workplace culture. Upload videos that demonstrate your company’s innovation in the industry. And populate the site with images that give candidates a sense of what it’s really like to work at your company.

#4: Make it mobile friendly.

With many job candidates using their phones and tablets to search for openings, it’s vital that your site is mobile friendly. If it’s not, then you could be missing out on your next great hire.

#5: Add social sharing buttons.

Throughout your site – on job listings, videos and blog posts – add social and email sharing buttons so that candidates can spread the word about your company. Not only that, but these buttons make it easy for existing employees to share and refer their own network to job openings.

#6: Simplify your online application process.

If you have an online application system – versus just having candidates submit their resume via email or uploading it to the site – make sure it’s easy to use. You’re going to lose out on the best candidates if the system is long and convoluted, or if you make candidates register before they can apply.

Have a career website in place, but don’t have time to manage the screening, interviewing, and vetting?

If that’s the case, call Murray Resources. As one of the leading staffing services firms in Houston, TX, organizations all over the city rely on us for help with the hiring process, from start to finish. And we can help you too! Contact us today to get started.