Advice for Recruiting Candidates on Social Media

Whether you know it or not, you shape your employer brand each day by communicating (or not) with candidates via social media. What message are you sending them? If you’re not sure or don’t know where to begin, here are a few tips to help you promote your company and its culture online:

  • Talk about industry news. As one of the leading Houston, TX staffing agencies, Murray Resources knows one way to position your company as an industry expert – and attract top talent – is to share insights about industry news. Don’t just re-post a news press release, though. Talk about issues and offer your company’s perspective.
  • Share how-to tips and tricks. Offer information that will help people apply at your company. For instance, talk about what you look for in candidates and what hiring managers at your company expect candidates to bring to their first interviews.
  • Ask your friends and followers questions. Don’t be the only one doing the talking. Ask your prospective candidates questions. For instance, inquire what the #1 thing is they’d like to know about working at your company.
  • Post job openings. When you have an opening, broadcast it via your social media networks. Don’t just offer a laundry list of duties and responsibilities; be sure to focus too on all the perks of working at your company.
  • Let employees be your advocates. Invite employees to author blog posts or post videos about what they like best about working at the company and then share those on your social media profiles.
  • Tell stories about your company. For instance, if your company is involved in community philanthropy, tell stories about the organizations and people you’ve impacted. Post pictures of employees giving back and provide interesting tidbits about their experiences.

By educating people about what it’s like to work at your company, you can develop a pipeline of great candidates before you even have a job opening. But you have to go beyond just saying you’re a company devoted to “giving back to your community.” You need to actually show it. When you do, your recruiting efforts will be easier, more effective and less expensive.

That said, if your culture could use some work (i.e. you have unhappy employees and high turnover rates), then focus your efforts there first. It won’t matter how engaging your employer brand is online; if your culture is weak, focus on fixing that first.

If you need more help recruiting great candidates for your organization, call Murray Resources. As one of the leading Houston, TX staffing agencies, companies all over the city rely on our expertise to source and retain talent for for a variety of positions, ranging from entry level to C-level. Contact us today if you’d like to learn more.