While LinkedIn may still seem new to the employment marketplace, it’s actually more than a decade old. Over the years, it’s evolved from a niche social networking website to an essential tool for every kind of professional.

As one of the leading recruiting agencies in Houston, Murray Resources knows that today, it’s also one of the go-to sites hiring managers use when researching a candidate. As a result, it’s important that you a) have a profile on LinkedIn and b) make sure it’s as effective, up-to-date and polished as possible.

To help you, here are some tips:

Post a professional photo.

It doesn’t necessarily need to be a professional headshot from a pricey photographer. But it shouldn’t be a blurry photo of you on vacation either. You need to make sure whatever image you do post looks professional and appropriate for the LinkedIn environment. While you may think you can skip over this step, it’s critical that you do have a photo because you will get far more page views from recruiters with one than without.

Polish your content.

If you are actively searching for a job, then research relevant job opportunities on LinkedIn. You’re looking for keywords and phrases that are used in the postings you’re interested in. Once you have a list, be sure to incorporate them into your own profile so there’s a higher chance of recruiters finding you when they’re searching.

Follow companies you’re interested in.

If there are certain organizations you’d like to get your foot in the door at, then follow them on LinkedIn. You’ll learn about what’s going on there, as well as potential job opportunities. You can also share and comment on their posts, and get on the radar of the hiring manager.

Focus on your connections.

Connections are the mainstay of your LinkedIn profile – and you can leverage them in your job search. For instance, if there’s a certain company you want to work for, then use LinkedIn to search and see if you know any of their current employees. If you do, reach out and ask whether there are any openings on the horizon, as well as for advice on getting hired at the company.

Also, when you send a new request via LinkedIn, don’t use the canned “I’d like to add you to my professional network on LinkedIn” message. Rather, write a personal note inviting someone to your network. It will make a much more positive impression.

Join groups.

Recruiters look for strong candidates via LinkedIn groups. They search for those with the skills and expertise they need within a particular skill set. So make sure you join relevant industry groups and get involved in the conversations going on there. You’ll increase your visibility and your chances of landing on the radar of a hiring manager.

Would you like more help finding your next great job? Call Murray Resources. As one of the leading recruiting agencies in Houston, we can assist you with the entire job search process – from crafting a strong resume to preparing for interviews – all so you can find opportunities that are a great fit for your skills and background. Contact us today to learn more.