Marsha Murray, President – Murray Resources

Ditch the “Golden Rule” when it comes to business. Treating people as you want to be treated doesn’t work at work. Experts agree that employers must be creative, flexible, tailored and respectful in treating individuals how they want to be treated.

Practice free speech. The most satisfied employees know where they stand, what’s expected of them and what opportunities and resources are available to them. Employees should also be encouraged to speak freely. People want to work where their voices are heard and they matter.

Be an evolutionary. Businesses that respond to lifestyle and societal issues and continue to evolve and offer new ideas will be the most attractive to employees for the long-term. Compacted work weeks? Telecommuting? Elder and child care support? Change with the trends, or pave the way.

Cultivate growth. No one wants to stagnate, so when employees are given an outlet to develop, everybody wins. Whether it’s organizing the United Way campaign or cross-training in the department across the hall, the chance to learn gives people another reason to stay.

Have fun. That’s right. It’s okay to have fun at work. Start traditions, rally around a charity, or have a contest. Just get people involved because there’s nothing like a sense of belonging to encourage employees to stay.

Get it right from the start. If the right person is selected for the job, chances increase for having a long-tenured employee. The right fit goes beyond just having the required skills — business values and personality are critical factors in the hiring process.

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