As the saying goes, “your people are your most important asset.” And one powerful tool to help ensure you recruit the best people is the job posting.
Unfortunately, as one of the leading staffing agencies in Houston, TX, Murray Resources knows that some employers don’t take postings quite as seriously as they should. They whip something together at the last minute without putting a lot of thought and strategy into it.
But crafting strong job postings is a critical first step in your hiring process. Why? Because it goes beyond just advertising the job; it also:
• Entices the right candidates to apply
• Provides an opportunity for your company to make a good impression
• Forces you to think through your “needs” and “wants” in a new hire
• Enables you to focus your hiring process so that you can screen out unqualified candidates when reviewing resumes
So now that we’ve established why good job postings are so important, what are some essentials you need to include in yours? Here’s a look:
#1. The Duties & Responsibilities.
In other words, what will the new hire do? It’s hard for a candidate to envision themselves in a role if the description is vague. That’s why it’s important to offer some details in terms of the job responsibilities and key duties. The more specific you are, the better.
#2. The Requirements.
What kind of background are you looking for in a new hire? How many years of experience? What kind of track record? Which degrees should they hold? Should they be professionally certified? Do they need to have industry experience? Or are transferable skills acceptable?
#3. The Culture.
When it comes to “fit,” culture is critically important to the success of any new hire. And by communicating about your company’s unique culture upfront, you’ll have a better chance of attracting the kinds of personalities that will mesh well in it.
#4. The Perks.
Statements like “we offer competitive salary and compensation” are standard and candidates expect them and ignore them. Instead, make your posting stand out with unique perks your company offers, such as a flex time, the ability to telecommute, or free gym memberships. Those are the kinds of benefits that will get candidates thinking about working for your company.
#5. The Employer Brand.
Try to get across a sense of your employer brand to candidates. Whether you’re a dynamic, forward-thinking company, a family friendly small business, or a growing start-up, you’ll source better fit candidates when they have a sense of who you are as a company.
One other tip – While it’s important to include the information above, don’t make your posting too lengthy either. After all, you’re not writing a novel; you’re writing a job posting. And if you include everything but the kitchen sink, you’ll overwhelm and repel top candidates.
Need Expert Help With Your Job Postings?
If you do, let Murray Resources know. As one of the leading staffing agencies in Houston, TX, we can help you craft effective job postings – so you attract the right candidates. Contact Murray Resources today to learn more about how we can help.