When it comes to job searching, many candidates take the easiest route—applying with a single click, using generic cover letters, or relying on templated messages. But in today’s competitive job market, the difference between landing an interview and getting overlooked often comes down to one thing: effort. If there’s one piece of advice job seekers should follow, it’s to take the extra step.

From reaching out with a personalized note to tailoring your resume, small actions can make a big impact. Here’s how you can go beyond the basics and significantly improve your job search success.

Personalize Your Outreach to Recruiters and Hiring Managers

LinkedIn and job boards have made it easier than ever to send quick messages to recruiters and hiring managers. But convenience comes at a cost—when hundreds of job seekers use the same templated response, it loses all impact.

What Not to Do:

Many platforms provide pre-written messages, such as:

“Hi [Hiring Manager], I’m interested in this position. Let’s connect!”

While this message is easy to send, it’s also easy to ignore. Employers and recruiters receive countless identical messages, and they can instantly tell when a candidate hasn’t put in the effort.

What to Do Instead:

Craft a customized, thoughtful message that highlights your genuine interest in the role. Here’s an example:

“Hi [Hiring Manager’s Name], I recently came across the [Job Title] position at [Company Name], and I was really excited about the opportunity. My background in [relevant skill or experience] aligns well with what you’re looking for, particularly [specific job requirement]. I’d love the opportunity to discuss how my skills could contribute to your team. Looking forward to hearing your thoughts!”

A message like this shows that you:
✔ Have researched the role
✔ Understand what the company is looking for
✔ Are genuinely interested in the opportunity

Taking the extra step to personalize your outreach can make all the difference in getting noticed.

Customize Your Resume and Cover Letter for Every Job

Many job seekers make the mistake of using the same resume and cover letter for every job application. While this may save time, it also reduces your chances of standing out.

Why Customization Matters

Recruiters and hiring managers look for specific skills and experiences that align with their job openings. If your resume is too generic, it may not highlight the qualifications that matter most for that role.

How to Take the Extra Step

• Tailor Your Resume: Adjust your skills, experience, and achievements to match the job description. Use keywords from the job posting to optimize your resume for applicant tracking systems (ATS).
• Personalize Your Cover Letter: Mention the company name, the specific role, and why you’re interested in it. Address it to a specific person if possible.
• Highlight Relevant Achievements: Instead of listing job duties, showcase accomplishments that demonstrate your value to the employer.

Go Beyond Online Applications

Many job seekers rely solely on job boards to apply for positions, but networking and direct engagement can set you apart.

Ways to Go the Extra Mile:

✔ Follow Up on Applications – If you haven’t heard back in a week or two, send a polite follow-up email expressing your continued interest.
✔ Engage on LinkedIn – Comment on posts from hiring managers or recruiters at companies you’re interested in. This increases your visibility and shows your enthusiasm.
✔ Attend Industry Events or Virtual Job Fairs – Making real connections can lead to opportunities that aren’t posted online.
✔ Request Informational Interviews – Reach out to professionals in your field to learn more about their company and role. A genuine conversation could lead to job referrals.

Show Enthusiasm and Initiative in Interviews

Taking the extra step doesn’t stop once you land an interview. Demonstrating genuine interest and preparation can give you a competitive edge.

Ways to Stand Out in an Interview:

✔ Research the Company: Understand their mission, values, and recent news. Bring this knowledge into your answers.
✔ Prepare Specific Questions: Instead of asking generic questions like “What’s the company culture like?” ask:

• “I saw that your company recently launched [new project]. How does this impact the role I’m applying for?”
  ✔ Send a Thoughtful Thank-You Note: After your interview, follow up with a personalized email that reiterates your excitement for the role and mentions something specific from the conversation.

Taking the Extra Step Leads to Better Results

In a competitive job market, effort and personalization go a long way. By putting in the extra work—whether through customized messages, tailored resumes, networking, or interview preparation—you significantly improve your chances of standing out and landing the job you want.

If you’re ready to take your job search to the next level, Murray Resources can help. Check out our latest job openings or contact us today to get started!