Sourcing talent used to be a matter of networking, or posting a job ad and screening resumes. But with the growth of different social media channels, recruiting has a different look in 2017. In fact, it’s dramatically changed the way many Houston companies recruit. How can you leverage its power to source the talent you need? Here are 4 tips to help you.

Find the right channels.

As top Houston recruiters, Murray Resources knows that with so many social media sites available, it can be tough to know where to start. In most industries, LinkedIn is a good first place. However, beyond that, it depends on your unique hiring needs. For instance, if you’re looking for seasonal workers and millenials, Facebook can be a good option. Likewise, there are many niche recruiting sites in the Houston area and beyond focused on specific industries. So, depending on the position you’re hiring for, do your homework and find the right channels.

Leverage the power of current employees.

Your employees can be your best brand advocates online. And everyone on the team can have a hand in supporting recruiting efforts. Beyond providing you with referrals to possible new hires, they can also help to share job postings on their social media profile pages, automatically expanding your reach.

Post more than job openings.

Obviously, job openings are important to post. However, beyond that, make sure you’re creating a strong brand presence online. Post articles of interest, share photos of employees and what your workplace looks like, and talk about core values and why people like working there. You can attract more candidates and they can also get a better sense of whether your company is the right fit for them.

Aim for quality connections.

When it comes to recruiting in Houston on social media, you don’t need to find hundreds of candidates for a job opening. A handful to interview will do. That’s why when you’re focusing on your social media efforts, you should always aim for quality and relationship-building, not quantity.

With traditional recruiting, you’re often posting a job and waiting for the flood of resumes. However, social media recruiting, offers a different avenue. It’s about forging relationships, expanding your network and building a steady supply of candidates to consider when you have job openings.

Interested in getting help recruiting Houston candidates online and off?

Call the trusted Houston recruiters at Murray Resources. For over 30 years, we’ve been providing world-class recruiting services to high-performance professionals and leading companies in Houston. Contact us today to learn more.