It wasn’t long ago when social media was strictly for personal use. Today, though, it has many applications in the business world. One of these includes your recruiting strategy. If you don’t use social media when you’re sourcing candidates, now’s the time to start. If you already do, here are a few ways to enhance your approach for the year ahead so you’re taking advantage of this important recruiting trend for 2020:
Build up your company’s online reputation.
If your company has social media profiles, but they’re not robust and active, then you’re missing out on a valuable opportunity to make a name for yourself among candidates. That’s why it’s so important to have a content plan in place for populating these profiles on a regular basis with content ranging from articles and videos to job postings and more.
Make sure you’re targeting the right sites.
No matter what industry you work in, you should have a presence on all-encompassing sites like LinkedIn. However, there are also other niche industry social media sites to consider, and it’s up to you to do your homework and find the ones that are most likely to attract the types of candidates you want.
Get employees involved.
Don’t just have one person sharing information on your social media profiles. Get a range of people involved, so there are many diverse perspectives available. Just make sure you have a company branding policy in place so that employees understand the rules for posting to your sites. That way, content will be consistent with your social branding efforts, as well as professional.
Share a range of content.
There are endless opportunities to share information online. Take advantage of the ones that make the most sense for the kinds of candidates you’re trying to recruit. Some examples include videos, podcasts, images, articles, infographics, surveys and questionnaires, e-books, and how-to guides.
Leverage the power of social media advertising.
The beauty of advertising on social media sites is that it’s incredibly targeted. So you’re getting your message only in front of those people who will likely be the best fit for your organization. This cuts down on the number of applications you get from unqualified individuals, all while being more cost-efficient, too.
Create a community.
Rather than simply trying to recruit candidates using social media, focus your efforts on the long-term big picture: creating a community of active and passive candidates who’d be a great match for a potential opportunity with your company. This means you need to invest more time and effort into creating quality content, as well as engaging your audience. However, it’s something that will pay off in the end.
Interested in outsourcing some of your recruiting efforts to experts?
At Murray Resources, we’re one of Houston’s leading temp employment agencies. As such, we’ll take advantage of every avenue, from 2020 recruiting trends to more traditional strategies, all to deliver the top talent you need. Contact us today to learn more.