One of the top recruiting trends for 2020? Sourcing candidates on Facebook. More than just posting your job opening, it offers you a way to build your company’s online reputation, start a conversation with a range of potential candidates, and promote what makes your organization a great place to work.

But if you’re not currently recruiting on Facebook in 2020, where do you begin?

Obviously, you first need a company profile page. Without one, there’s not much you can do in the way of broadcasting your employer brand or recruiting candidates. Beyond that, though, here are three different ways to get started on your Facebook recruiting strategy:

Seek possible candidates.

If you’re looking to hire a specific kind of candidate, use Facebook to uncover some possibilities. For example, if you’re looking for a CPA in Houston, then go to the Search bar and type in “CPA Houston” and see what results emerge. Just makes sure you’ve selected the “People” tab when you’re conducting your search. Once you have a list of potential candidates, check out their profiles and see if it’s worth trying to connect with them about your opportunity.

Promote your jobs.

When you’re hiring, create a Facebook posting for your job. As you’re creating it, it’s important to strike the right tone for social media. Skip the legalese and overly formal language and instead take a more light-hearted approach, which will appeal better to candidates on social media more. Once your ad is done, beyond promoting it on your profile page, ask employees to share it with their friends on Facebook. Likewise, be sure to post it to any group your company is a part of on Facebook.

Communicate about culture.

Facebook offers a great way for your company to showcase its culture, whether you’re hiring currently or not. If you display a healthy culture full of happy employees, other people will want to become a part of it. So use Facebook, for instance, to share company successes, highlight employee achievements, and promote ways the team is giving back. This will give candidates an inside scoop into what it’s really like to work at your company, helping you attract better-fit talent in the process.

Need help finding new hires in the New Year?

Turn to the staffing agency trusted all over Houston, TX, Murray Resources. We know where to find leading candidates with successful track records to join your team in the New Year. Contact us today to get started.